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5 tips for designing a website

Managers of small organizations understand the importance of a website. It is absolutely necessary to be visible on the Internet for customers to find you. But the specifications are not the same for the website of a small business or a larger company. Here are 5 tips for designing a small business website.

Tip 1 – Know and understand your business before designing the website

Know and understand your business: those who create your website must be interested in you, your priorities and your goals. They must ask you the right questions: what is the nature of your business, what services are important, how you operate, do you sell products, in which region do you operate, … It is by asking these questions that we can best design a website that is the showcase of your business.

Tip 2 – Choose a local mid-size company to design the website

Your customers choose a local, medium-sized company for its human-scale approach and flexibility. You should do the same for the creation and hosting of your website. A local company will better understand your field of expertise and the region where you operate.

Tip 3 – Look For A Win-Win Relationship

The cost will always be significant. Medium-sized companies do not have large budgets to allocate to the creation, management and marketing of their digital presence. A local company will charge lower rates without forcing you to sign a 4-year commitment. They will gladly look for a win-win relationship rather than having you sign a long-term contract.

Tip 4 – Don’t confuse your customers

Keep it simple. Mid-sized companies are not multinational B2B companies. Your website should therefore reflect the size of your company. A website with a complex tree structure, too rich in information, risks confusing your potential customers.

Tip 5 – Implement easy management

Link your social network accounts to your site. Many mid-sized businesses have a Facebook page but no website. Did you know that you can link Facebook, Twitter and Instagram to your website? A Facebook post can automatically appear on your website. This eliminates the need to manage content in different places.

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